Why would you want a print evaluation? It doesn’t take a lot of time, and it’s not about sharing confidential information. It’s really about providing some basic details on your different formats and how you’re printing them.
When I do a print evaluation, I’ll look at things like the roll sizes you’re stocking or ordering and see where efficiencies could be gained. Sometimes that means slightly changing your page count or piece sizes. You may even benefit from custom roll sizes or a stocking program.
You don’t have to share who you’re printing with or your pricing, but you may need to ask your current printer for a few details. The point is: there’s often a significant amount of money to save, whether through better postage, smarter roll efficiencies, or minimizing work-in-progress inventory.
What Is a Print Evaluation?
A print evaluation takes a holistic look at how you’re currently producing your projects. It’s about uncovering hidden opportunities to save money, improve scheduling, and streamline processes.
How Print Evaluations Identify Efficiencies
Some of the key areas I review include:
- Roll sizes and paper usage
- Page counts and format adjustments
- Inventory management
- Scheduling workflows
These details add up. Even small adjustments can translate into real cost savings and smoother production.
Why Brand Consistency Across Print Channels Matters
Another critical part of a print evaluation is brand consistency. Do your billboards have the same color look as your direct mail pieces? Do your direct mailers match the colors in your retail stores?
Keeping your brand colors consistent across different mediums is a challenge, especially if you’re using multiple suppliers. But it’s essential. Inconsistent branding undermines recognition and trust.
The Bottom Line: Saving Time, Money, and Headaches
I’m not trying to make this a commercial for Lithographix, but one of our goals is to help you explore efficiencies, save money, and save time.
If you’re in a print purchasing role, you already know how many moving parts impact your bottom line. A print evaluation is one of the smartest ways to uncover savings and strengthen brand consistency.
I, and Lithographix, are here to help you do just that.
